“MuseumCamp is an annual professional development event at the Santa Cruz Museum of Art & History in which teams of diverse, creative people work on quick and dirty projects on a big theme. This year, the theme was social impact assessment, or measuring the immeasurable. We worked closely with Fractured Atlas to produce MuseumCamp, which brought together 100 campers and 8 experienced counselors to do 20 research projects in ~48 hours around Santa Cruz.”
In this second year of MuseumCamp, the event brought together evaluators (like me) and arts professionals (also like me), as well as artists, performing arts group staffers, museum professionals from museums large and small, and more! Attendees came from throughout the U.S., and from as far afield as Sweden and Wales. At the end of camp Day 1, in which campers got acquainted with one another and we participated in informative workshops from the likes of Ian David Moss of Fractured Atlas and Barbara Schaffer Bacon from Americans for the Arts, 100 campers were broken down into 20 teams. These teams were charged (well, more accurately selected, via a demented white elephant process) with designing a research project to measure the impact one of dozens of arts and culture events happening during their stay in Santa Cruz. My team, who later became known as the “JerBears”, studied social processes at a Jerry Garcia tribute concert. (Conveniently for us, it was Jerry’s birthday at the time; inconveniently for me, I’m not a fan of the Grateful Dead.) Other teams conducted studies involving a wide variety of local events and sites, including SC’s First Friday art walk, the famous “Steamer’s Lane” surf area, a mental health agency art exhibit, and a hard rock show at the boardwalk. Summaries and photos of all the projects can be viewed here. Planning and executing on our projects was challenging at time, but in-between work sessions we were lucky to enjoy views such as these….
[Side note: If you’re a child of the 80’s such as myself, you know that Santa Cruz is more than just a scenic if a bit grungy beach town, it’s also where this cinematic treasure was filmed.]So, aside from the excitement generated by enjoying copious amounts of sunshine, late 20th century nostalgia, and sea lion viewing, how did coming together in Santa Cruz allow campers to overcome their entrenched ideas about “research” and “measurement” in order to actually complete 20 research projects in 48 hours? Once again, per Nina S.:
“We encouraged teams to think like artists, not researchers. To be speculative. To be playful. To be creative. The goal was to explore new ways to measure “immeasurable” social outcomes like connectedness, pride, and civic action.”
For me, thinking as an evaluator, arts program director, and occasional academic, I was truly impressed by what all of the groups were able to accomplish within such steep time constraints, limited resources, and unusual circumstances.
Although frequently fun and even silly, camp was often grueling mentally and physically as we tried to pair lightning quick learning with professional networking and (literal) construction of research tools.
After being a JerBear, I particularly took away the following things from camp:
1. In determining indicators and proxies for complex phenomena, don’t be afraid to wander a bit. It was really helpful for our group to “get lost in the weeds” even though it felt frustrating at times. We started by thinking too big, then focusing down too fast, blew things up again after that, and then finally re-focused in to arrive at a realistic, but worthwhile, set of indicators.
2. Remember that there can be is tremendous value in being unconventional and even weird in your tactics, particularly to connect with audiences and even research participants. (See Nina’s find re. “getting weird” here.)
3. Stay open-minded about problematic or limited results – they can still be revealing about some part of your research question or informative for designing better efforts that get you closer to where you’d like to be.
4. Trust in your ability to work productively with an eclectic team— sharing goals and interests but absolutely no history can be a good thing and creates openings and (controlled) conflicts to stimulate new approaches. I will definitely seek out more opportunities like this in my daily work!
MuseumCamp 2014 officially closed with an all-hands debrief about all of our projects, facilitated by Alan Brown of WolfBrown, an evaluator experienced in measuring social impacts of the arts.
But it was not really over until a rousing sing-a-long of “We Are the Champions”.And that is why, if for no other reason, you’ll find me in Santa Cruz at summer camp for nerds again next year!
I’m a bit late to this summer camp recap party! Please take a few minutes to read some of these posts by fellow campers, which are far more eloquent: