Carson Research Consulting | CRC helps organizations to use data to raise awareness, raise funds, and measure impact.
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CRC’s mission is to help clients thrive by using data to measure impact, communicate, and fundraise. We have a passion for data that translates into results.

Established in 2003, CRC is a small, woman-owned professional research and evaluation firm located in Baltimore, MD. When you work with CRC, you get a team of experienced evaluators and researchers. While we are located on the East Coast, we work across the country.

We’re proud of our exceptional research and evaluation expertise, and even prouder of our color-coding skills. And we use all of that to make research productive and—dare we say it—fun. We’re not just a bunch of number crunchers sitting behind computers ready to throw data at people and send them on their way. We love what we do. We have a passion for data, and for making a difference.



Maybe you have to conduct an evaluation as part of a grant that you received. Or, perhaps your Board has been asking about results, or your staff is starting to wonder how effective a program is. No matter the reason, assessing your programs and activities can help you get more bang for your buck.


If you want to move people, you need stories. And if you want to move skeptics, you need data. CRC specializes in storytelling with data. It’s something we pride ourselves on. And by storytelling, we DON’T mean fudging the numbers or spinning the facts. We help you tell your organization’s stories with real data, so that you can share and act upon the findings of our research and evaluation. This means we present findings in clear, digestible, and visually interesting ways and make sure you and your team know how to access the data whenever you need it.


Fundraising is one of the toughest responsibilities of any organization. It’s a lot of work, and it’s disheartening if you’re not seeing results. Well, we can help with that. We’ll identify the right data, so you can target your communications, figure out what works and what doesn’t, and personalize your fundraising efforts to raise more money with less effort. Then, whether you have a whole department or a single person doing the job, we can help you set and track your fundraising goals, saving you time and raising you money.



Our team of researchers and evaluators put their love for numbers and data to work to help our clients improve their projects and programs. We have the expertise to tackle the evaluation and research projects that strike fear into the hearts of your most industrious staff members. No matter how large or small your project is, we will help your program be as effective as possible. From program evaluation design, to support for grants and proposals, surveys, focus groups, quantitative and qualitative data analysis, and more, we make sure you have the data you need and know how to use it. It may seem like there’s an ocean between where you are and where you want to be, but we make the trip easy and we make the trip fun.


Numbers matter, but what good are they if they can’t be easily interpreted and shared? That’s why data visualization is so important. Did you know that the brain processes visual information 60,000 times faster, and approximately 65% of the population are visual learners? (Of course we have the numbers to back us up!) Yet, we live in a data-centric world. Staff, board member, funders and more use data to make informed decisions every day. So what do we do? We make them pretty; we make them digestible; we make them make sense. We’re two parts data nerd and one part designer, using size, color and perception to create charts, dashboards, infographics and maps that are as visually appealing as they are accurate. And we make sure our clients know how to interpret their data and use it to further the goals of their organizations.


What else can be done to make the data we collect more compelling? We know that people are more likely to be moved by stories than by data. The well-known photo of the three-year-old Syrian refugee moved people to donate to the Red Cross in ways that all the data and pretty charts couldn’t. This horrifying image gave the reality of the situation an emotional context. Research by itself is not compelling and is often ignored. But stories and the emotions they bring up help our brains to make sense of the information. Emotions are not the opposite of research. Studies confirm this. The brain learns by feeling things subjectively. People think in narrative, whether or not they want to. So we combine data and research with stories about the people whose lives have been changed to help others understand the information and act on it. Like data visualization, stories put meaning to the numbers. Combine them, and they are powerful.


Baltimore DataMind

Visualizing Program Capacity

Transportation Report Card

Fundraising Infographic

Graduate NYC! Map

Breastfeeding Infographic


After School Dashboard


Dogs We've Co-Worked With


Costumes We've Worn


Muffins Eaten (Unknown Time Period)


Number of Whole Foods Stores We've Visited


If you love what you do, but not necessarily numbers, we’re here for you. We’re the data nerds you need to get you where you want to go. We’re here to help.

If you want to use data to make your organization stronger and go to the next level, we’ll get you there. Because, after all, trying to communicate the value of your work without data is like trying to row a boat without oars. Yes, you’ll stay afloat, but you’ll drift aimlessly with no way to get to your destination.


Making Stuff Up0

Making bar charts out of ghost data0

Trying to Get People to Answer our Emails0


When you work with CRC, you get a team of experienced evaluators and researchers with a killer work ethic who are ready to collect, organize, analyze, and report the data you need to improve your program. And if we really like you, we’ll even add infographics.

Sheila Matano, MPH

Senior Research Analyst

and Empress of Awesome!

Jill Scheibler, Ph.D.

Senior Research Analyst

and Jill-of-all-Trades

Mandi Singleton

Research Assistant

and Focus Group Empath

Dana Ansari

Research Assistant

and Data and Tech Genie

Kevin Majoros, CPA


and Bulldozer


Chief Wellness Officer

and Enforcer



  • 19 Apr How Your Data Can Tell a (True) Story

    by Jill & Mandi Information graphics and visualization expert Alberto Cairo caused a bit of a stir last fall when he bluntly tweeted his opinion that data journalism and visualization should stop using the term “storytelling”.   "Storytelling" is a term that ought to be abandoned in journalism, #dataviz, data, etc. It has no meaning and leads to the wrong mindset — Alberto Cairo (@albertocairo) September 11, 2017   In the replies, he subsequently clarified that the word need not be abandoned if used properly, but should be considered problematic and approached with caution. However, he later went on to double-down on his initial sentiments earlier this year in another tweet, again eliciting much consternation and gnashing of teeth from his followers.   An argument based on evidence and......

  • 15 Feb Evaluating Advocacy Efforts: How Do You Measure Social Change?

    Here at CRC, we’re always fans of measuring the right thing, at the right time, for the right reasons. And that includes measuring advocacy efforts. You may think that measuring advocacy efforts and social change movements is impossible. It’s definitely true that it can be challenging to do because evaluating advocacy is very different from evaluating direct service work. The theory of change is going to be more complex, and it’s harder to identify the direct links from your advocacy activities to people’s responses.   Collecting information about your campaigns and activities often involves tracking web analytics and responses to mail and other campaigns directly. But before you start putting together a dashboard of your Google Analytics data, start by thinking about what you want to know and why. To......


Peter York presented on how machine learning techniques can be utilized to measure impact in evaluation. #goodtechfest

Nick Hamlin discusses the use of data science at #goodtechfest

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Have a question? Want to know more about us? On your death bed in Nigeria and need to send your funds to someone? (Wait, scratch that last one.) Reach out to us however you want. Email or Twitter is probably best, though.


904 West 36th Street

Baltimore, MD 21211




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Just email it.