Carson Research Consulting | CRC helps organizations to use data to raise awareness, raise funds, and measure impact.
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CRC’s mission is to help clients thrive by using data to measure impact, communicate, and fundraise. We have a passion for data that translates into results.

Established in 2003, CRC is a small, woman-owned professional research and evaluation firm located in Baltimore, MD. When you work with CRC, you get a team of experienced evaluators and researchers. While we are located on the East Coast, we work across the country.

We’re proud of our exceptional research and evaluation expertise, and even prouder of our color-coding skills. And we use all of that to make research productive and—dare we say it—fun. We’re not just a bunch of number crunchers sitting behind computers ready to throw data at people and send them on their way. We love what we do. We have a passion for data, and for making a difference.



Maybe you have to conduct an evaluation as part of a grant that you received. Or, perhaps your Board has been asking about results, or your staff is starting to wonder how effective a program is. No matter the reason, assessing your programs and activities can help you get more bang for your buck.


If you want to move people, you need stories. And if you want to move skeptics, you need data. CRC specializes in storytelling with data. It’s something we pride ourselves on. And by storytelling, we DON’T mean fudging the numbers or spinning the facts. We help you tell your organization’s stories with real data, so that you can share and act upon the findings of our research and evaluation. This means we present findings in clear, digestible, and visually interesting ways and make sure you and your team know how to access the data whenever you need it.


Fundraising is one of the toughest responsibilities of any organization. It’s a lot of work, and it’s disheartening if you’re not seeing results. Well, we can help with that. We’ll identify the right data, so you can target your communications, figure out what works and what doesn’t, and personalize your fundraising efforts to raise more money with less effort. Then, whether you have a whole department or a single person doing the job, we can help you set and track your fundraising goals, saving you time and raising you money.



Our team of researchers and evaluators put their love for numbers and data to work to help our clients improve their projects and programs. We have the expertise to tackle the evaluation and research projects that strike fear into the hearts of your most industrious staff members. No matter how large or small your project is, we will help your program be as effective as possible. From program evaluation design, to support for grants and proposals, surveys, focus groups, quantitative and qualitative data analysis, and more, we make sure you have the data you need and know how to use it. It may seem like there’s an ocean between where you are and where you want to be, but we make the trip easy and we make the trip fun.


Numbers matter, but what good are they if they can’t be easily interpreted and shared? That’s why data visualization is so important. Did you know that the brain processes visual information 60,000 times faster, and approximately 65% of the population are visual learners? (Of course we have the numbers to back us up!) Yet, we live in a data-centric world. Staff, board member, funders and more use data to make informed decisions every day. So what do we do? We make them pretty; we make them digestible; we make them make sense. We’re two parts data nerd and one part designer, using size, color and perception to create charts, dashboards, infographics and maps that are as visually appealing as they are accurate. And we make sure our clients know how to interpret their data and use it to further the goals of their organizations.


What else can be done to make the data we collect more compelling? We know that people are more likely to be moved by stories than by data. The well-known photo of the three-year-old Syrian refugee moved people to donate to the Red Cross in ways that all the data and pretty charts couldn’t. This horrifying image gave the reality of the situation an emotional context. Research by itself is not compelling and is often ignored. But stories and the emotions they bring up help our brains to make sense of the information. Emotions are not the opposite of research. Studies confirm this. The brain learns by feeling things subjectively. People think in narrative, whether or not they want to. So we combine data and research with stories about the people whose lives have been changed to help others understand the information and act on it. Like data visualization, stories put meaning to the numbers. Combine them, and they are powerful.


Baltimore DataMind

Visualizing Program Capacity

Transportation Report Card

Fundraising Infographic

Graduate NYC! Map

Breastfeeding Infographic


After School Dashboard


Dogs We've Co-Worked With


Costumes We've Worn


Muffins Eaten (Unknown Time Period)


Number of Whole Foods Stores We've Visited


If you love what you do, but not necessarily numbers, we’re here for you. We’re the data nerds you need to get you where you want to go. We’re here to help.

If you want to use data to make your organization stronger and go to the next level, we’ll get you there. Because, after all, trying to communicate the value of your work without data is like trying to row a boat without oars. Yes, you’ll stay afloat, but you’ll drift aimlessly with no way to get to your destination.


Making Stuff Up0

Making bar charts out of ghost data0

Trying to Get People to Answer our Emails0


When you work with CRC, you get a team of experienced evaluators and researchers with a killer work ethic who are ready to collect, organize, analyze, and report the data you need to improve your program. And if we really like you, we’ll even add infographics.

Sheila Matano, MPH

Senior Research Analyst

and Empress of Awesome!

Jill Scheibler, Ph.D.

Senior Research Analyst

and Jill-of-all-Trades

Mandi Singleton

Research Assistant

and Focus Group Empath

Dana Ansari

Research Assistant

and Data and Tech Genie

Kevin Majoros, CPA


and Bulldozer


Chief Wellness Officer

and Enforcer



  • 31 Jul Tailoring Qualitative Methods to Evaluation Clients’ Needs

    by Jill   (Re-post from AEA365; see the original here.)   At CRC I’m the “word nerd”, implementing our qualitative projects. Like many evaluators, I’ve had to translate academically-honed skills to the often faster-paced world of evaluation. A recent project for a county health department’s substance abuse initiative provides an example of how I tailor qualitative methods to meet clients’ needs.   Hot Tips   Allot ample time for clarifying goals. As with all good research, methods choices flow from the question at hand. In this case, our client wanted to understand the impact of substance abuse on their county, and new resources to be tapped. Like many clients, they lacked research savvy, and thought they required services exceeding their budget and available time. We gradually learned they had access......

  • 06 Jul The Opioid Epidemic – When Prescriptions Become the Problem

    by Sheila Matano   Recently, CRC has been working with several clients who are evaluating initiatives to combat substance misuse and abuse. In particular, these agencies have been concerned with how their local communities have been impacted by the problem of drug overdoses and opioid-involved deaths, which have markedly increased in the United States over the past decade (   More than six out of ten drug overdose deaths involve an opioid, and The Centers for Disease Control and Prevention estimates that 91 Americans die every day from an opioid overdose (Rudd, Seth, & Scholl, 2016). In this interactive quiz from the New York Times, you can place the opioid epidemic in deeper context, seeing just how steep the rise has been, by drawing the trends in deaths from guns,......


Five Types of Sustainability Metrics You Can Incorporate into your Next Evaluation: via @AEAamp #eval

Between 1950 and 2015, there were 72 occupations that shifted from male to female majority: via @flowingdata

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Have a question? Want to know more about us? On your death bed in Nigeria and need to send your funds to someone? (Wait, scratch that last one.) Reach out to us however you want. Email or Twitter is probably best, though.


904 West 36th Street

Baltimore, MD 21211




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Just email it.